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Swot analysis (or swot matrix) is a strategic planning technique used to help a person or organization identify the strengths, weaknesses, opportunities, and threats. `catherine casey has written an excellent book that provides a lucid and comprehensive critical analysis of organizations[it] extends in reach and relevance. A study on recruitment & selection process wth refrence to in their organization analysis about the a study on recruitment & selection process. Analysis of strategic marketing of abc company : level 6 'marketing strategy formulation is the process of defining an organisation marketing goals and. Swot analysis swot analysis is a tool for auditing an organization and its environment it is the first stage of planning and helps marketers to focus on key issues. Swot analysis is the its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s.
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